THIS IS A HORROR BOOK is a collection of metahorror stories packed with satire, literary weirdness and chaos magic. It has mutant slashers, scholarly sex vampires, kung fu sorcerers, doomsday in the shape of a heartbroken inner child and a hero armed with a demon’s stare and erotic visions of Charlize Theron. It’s horror that gets lost in a funhouse.
The rapid-fire gags… the pop culture references (anyone catch the one to the Alien franchise?)… the parody of itself as an advertisement… I’ve never seen a book trailer as deliriously tongue-in-cheek as the one for This is a Horror Book!
— Charles Austin Muir, This is a Horror Book
ABOUT THE TRAILER
I wanted the book trailer to be more of a short that parodies myself making a trailer. Self-mockery is a common theme in my book and I thought that could translate well in a video begging people to buy my product. I think of the trailer as something the morons in It’s Always Sunny in Philadelphia would come up with. Kara, my wife, thinks it’s more like a bad art-house film that Kirk would make in the Gilmore Girls revival.
Either way, it’s about two drunk guys who cast a spell from my book and go on an acid trip based on one of my favorite horror movies, The Shining. Originally for one of the Easter eggs I wanted to parody the “bear fellatio” scene in The Shining, but that seemed too risque. So I asked my editor and co-publisher, Leza Cantoral aka “Trash Panda” to plug the book and her panda-powered enthusiasm made it perfect.
Inside reference: While pretending to be a production assistant in the mock outtake (the actual footage of Jack Nicholson method acting for The Shining is on YouTube), I’m wearing a shirt that originally belonged to my cousin, Brian Domonic Muir. Brian wrote the sci-fi cult classic, Critters. Back in his teens he used to make goofy mock trailers through a production company he called Domicade… it’s like I’m being a meta-Brian Muir!